Social Media in Top Technology Companies
Social media is designed to be disseminated through social interaction. It is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media has modernised the business community. Businesses are now able to reach consumers in a new way; through the internet. Social media has become appealing to big business.
After surveying Technology Fast 50 Australia companies 2009, we find some companies are already utilizing social media to reach old customers, gain new ones and build or maintain credibility and reputation among consumers. The most popular and successful social media platforms are:
- YouTube
- Blog
Based on the survey, 86% of top 50 Technology Fast companies are using social media. 49% of them are using more than 3 forms of social media. We also included Alexa Ranking to provide an agnostic measure on the performance of each website.
One of the better performing organisations evaluated was Get Price – Australia’s leading independent comparison shopping service. It provides a free online comparison shopping resource for consumer.
Get Price displays up-to-date product and pricing information from Australian retailers, as well as buying guides, product reviews and user opinions to empower Australia’s consumer, providing both choice and transparency - and providing valuable sales leads to Australian retailers in turn.
By using Facebook, YouTube, LinkedId, Twitter, and Blog, Getprice attracts an audience of around 3 million unique Australian Shoppers per month. Following chart shows how well Getprice is using them.
With the help of social media, Get Price ranked 15th in the 2009 Technology Fast 50 Australia companies, having a growth of 245%.